Prepared for Jeff Thurecht

We researched Evalesco Financial Services. Here's what we found, and what we built to help you grow:

Established authority
The official homepage and About page say the team has supported its community for over 20 years
Your edge
The official site organises advice around high-income earners, people looking to retire and retirees. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for Evalesco Financial Services First finished Evalesco Financial Services image ad Second finished Evalesco Financial Services image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Evalesco Financial Services
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Your retirement plan should show how your money supports the life you want after work. Evalesco can connect the main… See more
A plan around your life ad creative
EVALESCO.COM.AU
Build the plan around your life
Personalised retirement planning
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Evalesco Financial Services profile image
Evalesco Financial Services
Sponsored
Your super has a job after work: support the life you want alongside your investments, tax, estate planning and future… See more
Your super's job after work ad creative
EVALESCO.COM.AU
Give your super a clear job
See the wider retirement plan
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01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Plan the life, then connect the money

What do you want your money to make possible after work?

That question gives your retirement plan somewhere useful to start.

Evalesco can help connect your super, investments, tax, estate planning and future income to the life you want, based on your circumstances and the advice you agree to receive.

Tap through to see how the retirement-planning conversation works, then complete the short form if you'd like to talk it through.

This is general information only. It doesn't take your personal circumstances into account.

Angle 2: What your super needs to support

What does your super need to support once work becomes optional?

The balance has a job to do alongside the income you need, the choices you want to keep and the other parts of your financial life.

Evalesco can build a personalised retirement plan that connects those decisions, then help you understand which ones deserve attention.

Tap through to see the plan we mapped out. If it feels relevant, complete the short form beneath the video.

This is general information only. It doesn't take your personal circumstances into account.

Angle 3: Clear priorities for time-poor households

If retirement is getting closer, which financial decision needs your attention now?

One household might need to look at super contributions, while another could need to work through future income, investments or estate planning.

Evalesco's planning process starts with your goals and current position, then works out the priorities before a strategy is recommended.

Tap through to see how that process could look for your retirement, then complete the form if you'd like a conversation.

This is general information only. It doesn't take your personal circumstances into account.

Angle 4: One retirement plan for two people

What if you and your partner picture retirement differently?

That's a useful conversation to have while there's still time to make choices.

Evalesco can help put both sets of goals on one page, show how the financial decisions connect and build a plan around the life you're working towards together.

Tap through to see how the retirement-planning conversation works. Complete the short form if you'd like to discuss your own situation.

This is general information only. It doesn't take your personal circumstances into account.

Angle 5: Keep the plan useful as life changes

Plans change. Work might finish earlier, family priorities can shift, and spending plans rarely stay fixed forever.

When that happens, your retirement plan may need another look.

Evalesco's published process includes ongoing advice, so the plan can be reviewed as your circumstances change and the next decision becomes clearer.

Tap through to see the retirement plan we've mapped out, then complete the short form if you'd like to explore the next step.

This is general information only. It doesn't take your personal circumstances into account.

Long-Form Explainer Video Script 1 complete script

# A retirement plan built around the life you want

If you're approaching retirement, the real question is usually bigger than a super balance.

You want to know what life after work can look like, which choices you can keep open and what needs attention while you're still earning.

Evalesco helps high-income earners and established households build a personalised retirement plan that connects superannuation, investments, tax, estate planning and future income around their goals.

If that sounds useful, complete the short form just below this video. Answer each question with the information you have, and depending on your situation, you may be invited to book a conversation with the team.

This video gives general information. It doesn't take your personal circumstances, objectives or needs into account.

Retirement planning can feel complicated because one decision changes another. Extra super contributions can affect the money you have available now. Investment choices affect the income and flexibility you may have later. Estate planning, protection and family commitments can also change what a comfortable retirement needs to support.

The useful starting point is the life you want after work.

Some people want to travel more. Others want time with family, a gradual move away from work or the confidence to make a large decision without weakening the rest of the plan. Your version may be completely different.

Evalesco's published financial-planning process gives those conversations a practical order.

The team begins with discovery and goals planning, so there's a clear picture of your priorities and where you're starting from. Analysis then looks at the relevant parts of your financial position. Strategy brings the options together, and recommendations are discussed before anything is implemented. Where ongoing advice is agreed, the plan can be reviewed as your circumstances change.

That work can cover superannuation, investments, tax planning, estate planning, protection, lending and retirement income. Which parts apply depends on your situation and the advice scope you agree with Evalesco.

The firm says it has supported its community for over 20 years and empowered over 1000 families through financial advice. Those figures don't promise a result. They do show that the team has spent a long time helping households work through these decisions.

You may already have an accountant, a super fund or an investment platform. Those relationships can still be useful. A retirement plan has a different job: connect the decisions, show the trade-offs and keep them tied to the life you're working towards.

You also don't need to be retiring immediately. Starting earlier can give you more room to understand the choices ahead, even if the final dates or priorities change.

If you're comfortable managing investments yourself, the planning conversation can still be about the wider picture. The useful question is whether your current decisions support the income, flexibility and family commitments you expect after work.

And if you're worried about generic product advice, ask how the process works. Evalesco publishes a clear sequence from goals and analysis through strategy, implementation and ongoing advice. The recommendations still need to suit your circumstances.

Complete the short form below this video and share the information you have. Depending on what you tell us, you may be invited to book a conversation with the team about your retirement plans.

The form is the first step. It helps the team understand what you're working towards and whether a conversation makes sense.

This is general information only. Before acting, consider whether you need personal financial advice that takes your objectives, financial situation and needs into account.

Confirmation Page Video Scripts 6 scripts
Video 1: Welcome

Thanks for booking a conversation with Evalesco.

You're probably here because retirement is getting closer, or because one of the decisions around it has become harder to ignore. The team will use the conversation to understand your priorities, your current position and which parts of your financial life may need to be considered together.

You don't need to arrive with a finished plan. Have the main question you want answered, a rough idea of when you would like work to become optional and any financial decisions that may connect to it.

We'll send a few short emails before the call. They'll help you think through the information that may be useful and the questions worth bringing.

There are also a few short videos below. Watch the ones that feel relevant, because that means the conversation can spend less time on the basics and more time on your situation.

One of our advisers will take it from there. We look forward to speaking with you.

Video 2: What belongs in a retirement plan?

People often ask whether retirement planning is mainly about superannuation.

Super is important, and the wider plan may also need to consider investments, future income, tax, estate planning, protection, debt and family commitments. Which parts apply depends on your circumstances and the advice scope you agree to.

The useful job is to connect the relevant decisions to the life you want after work. Bring any area that feels unresolved to the conversation, even if you're unsure whether it belongs.

Video 3: A flexible retirement date

You don't need to know the exact date you'll stop work.

It helps to have a rough window and an idea of whether you want to stop at once, reduce your hours or keep working by choice. The team can then understand the flexibility you want and which assumptions need more work.

If your timing changes later, the plan can be reviewed. The first conversation is about understanding the choices without forcing a date before you're ready.

Video 4: What to bring

Start with the question you want answered.

It's also useful to know roughly what super accounts, investments, property, debt and regular commitments are part of your financial life. You don't need to recite every figure from memory, and the team can tell you which documents are needed if the conversation moves forward.

If a partner is part of the plan, bring their priorities and questions too. That helps the adviser understand the household rather than only one set of numbers.

Video 5: What happens after the first conversation?

Evalesco publishes a six-step financial-planning process.

The early work covers discovery, goals and analysis. If advice is appropriate and you choose to proceed, strategy and recommendations are developed and discussed before implementation. Ongoing advice may follow where it's agreed and suitable.

The exact scope, documents and fees depend on the work involved. Ask about any part of the process that you want to understand before making a decision.

Video 6: Existing advisers and providers

That's common.

An accountant, super fund or investment platform may already handle useful parts of your financial life. A retirement-planning conversation has a wider job: understand how the relevant decisions affect one another and whether they still support your goals.

Bring the details of those existing relationships to the call. The adviser can then understand what's already covered and where a separate planning question may remain.

Pre-Appointment Email Sequence 5 emails
Email 1: Bring your main retirement question

What would you like retirement to make possible?

Hi there,

Before our conversation, spend a minute on the life you want after work.

You might care most about time with family, travel, a gradual step away from work or simply knowing which choices are realistic. There isn't a correct answer. We need to understand your priority.

Bring that question to the conversation and we'll use it to keep the financial detail relevant.

Regards,
The Evalesco team

Email 2: Put the moving parts in one place

Which retirement decisions are still separate?

Hi there,

It helps to have a rough list of the decisions already on your mind.

That may include superannuation, investments, future income, tax, estate planning, debt or support for family. You don't need every statement or a finished spreadsheet for the first conversation.

Write down the moving parts and any decision that feels unresolved. That gives us a useful place to start.

Regards,
The Evalesco team

Email 3: Think about timing without forcing a date

When would you like work to become optional?

Hi there,

You don't need a fixed retirement date before we speak.

It's still useful to think about when you'd like work to become optional, whether you expect to stop at once or ease back, and what could change that timing.

Those answers help turn retirement from a vague future event into a set of choices we can discuss.

Regards,
The Evalesco team

Email 4: Bring the questions you want answered

What do you need to understand before going further?

Hi there,

Financial advice should be clear enough to question.

Bring anything you want to understand about the process, possible scope, documents, fees or who would be involved. The first conversation is the right place to work out what information is needed and what a sensible next step could be.

Regards,
The Evalesco team

Email 5: A short note before we speak

Your retirement conversation is coming up

Hi there,

You don't need to arrive with a finished plan.

Have your main retirement question, the rough timing you have in mind and a list of the financial decisions that may connect to it. If a partner is part of the plan, bring their priorities too.

That's enough for a useful first conversation.

Regards,
The Evalesco team

General information only. Any personal advice should take your objectives, financial situation and needs into account.

Broadcast Emails 5 emails
Email 1: Start with life after work

What should your retirement plan support?

Most retirement conversations become technical very quickly.

Super balances, investments and tax all have a job. They need to support the life you want after work.

Write down the choices you want your money to keep open. Travel, family time, a gradual move away from work or a change of home might be on the list. Your version can be different.

Once the life is visible, the financial decisions have something useful to work towards.

Email 2: Give your super a clearer job

What does your super need to do later?

A super balance doesn't explain the retirement it needs to support.

The useful questions are about future income, spending, flexibility and the other assets or commitments around it. Two households with the same balance can need very different plans.

That's why superannuation strategy belongs inside a wider retirement conversation.

Email 3: Work out what needs attention now

Which financial decision can wait?

Information overload often makes every decision feel urgent.

A planning process should do some sorting. Your current position, goals and timing help identify what deserves attention now, what needs more information and what can wait.

That can be more useful than collecting another list of products or predictions.

Email 4: Make room for two versions of retirement

Do you picture retirement the same way?

Couples don't always want the same thing from retirement.

One person may want to stop work earlier. The other may prefer to keep working, travel differently or hold more money in reserve. Those differences are useful planning information.

Put both versions on the table. A shared plan is clearer when it shows the trade-offs instead of hiding them.

Email 5: Review the plan when life moves

Has anything changed since the plan was made?

Retirement plans are built with today's information, and life keeps moving.

Work can finish earlier, family commitments can change and spending priorities can shift. Investment markets move too, although a review can't promise what they will do next.

If a material part of your life has changed, it may be time to check whether the plan still reflects it.

Talk to Evalesco about a retirement plan built around your current goals and circumstances.

General information only. Any personal advice should take your objectives, financial situation and needs into account.

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.